Project Management: AGILE
Software Used: Mind Map, Adobe Comp, Adobe XD, Illustrator, Photoshop, Lightroom,
Premiere, After Effects
Breaking sales barriers through social media
Mercedes wanted a wanted a way to connect to customers in China through the social media platform, WeChat. The design was to make a simple instant quote system, based on a few simple variables - income, overhead, downpayment - this would allow the user to see options and vehicles available within the affordable range. If a customer reached a certain standard with finances, a loan approval process could be verified and approves within 3 hours.
Auto eCommerce engagement through social media
My team’s research through data, insight from Daimler Corporate and Mercedes-Benz frontline sales, and customers, found the China market much more adaptive to new retail formats than found in North America and Europe. While mobile pop-up stores, online stores, and native branded apps are today’s mediums for e-commerce sales - driven by convenience, personalized experience remains the foundation.
