谢瑞麟 | Saxx Jewelry Brand
TSL|Saxx Jewellery, is a luxury retail sub-brand of Hong Kong based TSL Jewellery. This brand was created to capture brand trust of the China's younger post-teen shoppers looking to purchase their first quality pieces of jewelry and build a lasting relationship with the parent brand TSL. The brand is based on a fusion of music, authentic craftsmanship, and personal confidence. Here are a few select branding channels from the TSL| Saxx Jewelry brand for Hong Kong and China I designed: Magazine ads, retail signage, brand guidelines, and product image photography. Lifestyle Photography, Video Director: Jim Jordan
